KFC stores in the U.S. will begin offering Beyond Chicken startingstartedstart January 10 as an alternative to their traditional chicken dishes. Beyond Chicken tastetastestasted like chicken but does not contain any meat and is makingmakemade from plant-based ingredients. This move comingcomescome as vegan and vegetarian diets have become very popular in recent years. KFC and Beyond Meat, a food company basingbasedbase in Los Angeles, are working together to provide innovativeinnovationinnovate plant-based products that appeal to both meat-eaters and non-meat-eaters.

 

Due to changes trends in eating habitshabitualhabit, particularly among teens and young adults, a significant number of consumptionconsumersconsumer are now opting for plant-based alternatives as they try to improve their eating habits or maintainingmaintainmaintains healthy diets. The fast-food giant hopes to expand its targettargetstargeted audience the attracting customers turned off by the meat-based productsproductionproduct.

 

KFC started testing Beyond Fried Chicken in 2019. The tests were carryingcarriedcarry out in various locations such as Nashville, Atlanta and Charlotte. The final test was carried out in Southern California where the menu soldsellingsell out in just one week. The plant-based chicken comes as grocery stores and restaurants are begunbeganbeginning to offer more plant-based products.

 

Beyond Fried Chicken is preparationprepareprepared in common fryers. Thus, it may not be acceptacceptableaccepting to all vegans and vegetarians. The plant-based products will be available for a limitlimitationlimited time. Depending on how the introduction pans upoverout, it could be available in the longer term.

 

Apart from the adoptionadoptingadopted of healthy eating habits, the market has had issueissuedissues with the supply of traditional meats since the onsiteontoonset of the coronavirus pandemic. People are also more aware of the impactfulimpactimpacted of animal-based products on the environment, and a bestgoodbetter number are now willing to play their part to combat the situationalsituationsituation.

 

KFC joins other international fast-food brands that are trying to appealappealsappealing to vegans and vegetarians. Burger King recently startstartedstarting selling the Impossible Burger, and 7-11 has started offeringofferedoffers soy burgers as a replacingreplacementreplaced to beef burgers. Analysts expectingespectsexpect plant-based food options for traditional meat-based fast food products to grow significantsignificancesignificantly in the coming years.